Viz Studio

Logo • Visual identity

Logo and visual identity for BIKEMANIA

A new logo and visual identity for the bike shop and workshop BIKEMANIA. The identity is designed to work everywhere, from the shop sign and service van to clothing and social media.

What we did

  • the logo in black, white and colour, with the symbol also usable on its own
  • versions with and without underlining, and with the strapline Cyklar och Verkstad (Bikes and Workshop)
  • the Montserrat typeface throughout the identity
  • rules for how the logo and the symbol are used together
  • the logo on signage, the shopfront, the service van, clothing and social media posts
Cover of the brand guidelines
Colour variants of the logo on light and dark backgrounds
The logo on a sign, the shopfront and the service van
Examples of social media posts